To spread the buzz about Maybelline’s newest product, The NUDES Palette, we recruited 13 popular beauty vloggers to bring the message to life and challenged each to create a how-to video of their signature look using the Nudes Palette. We introduced all 13 YouTube videos and housed them on a microsite, along with vignettes to give viewers a peek at their inspiration and process.
CLIENT: Maybelline / AGENCY: Code & Theory